
IP360 Metaverse, a national initiative by the Malaysia Digital Economy Corporation (MDEC), empowers Malaysian creators and brands to transform their intellectual property into immersive digital experiences, providing funding, infrastructure, and expertise to build virtual worlds, interactive content, and cultural showcases accessible worldwide.
One of the standout Metaverses is Monkiddo, the imaginative universe created by cartoonist Lim Jayee. Monkiddo has brought its playful “monster kiddos” to the metaverse, turning education, brand activations, and cultural storytelling into interactive, globally engaging experiences.

Beyond drawing and fashion collaborations, Monkiddo has ventured into the metaverse to broaden its narrative. One highlight was bringing the Monkiddo metaverse to the Monash University Open Day, where prospective students could explore various courses while immersed in Monkiddo's vivid universe. The combination of education and play transformed course discovery into an interactive journey, demonstrating how innovation and gamification can influence student experiences.
Inside the Monkiddo Metaverse, fans step into a vibrant realm inspired by the imaginative work of cartoonist Lim Jayee, where each “monster kiddo” reflects uniquely Malaysian themes with global appeal.
Characters like SOSO guide visitors through interactive zones, playful environments, and narrative-driven touchpoints that celebrate culture through humour and creativity. By blending storytelling, world-building, and gamified exploration, the experience showcases how local IP can evolve beyond traditional media into immersive digital spaces.
To give fans a behind-the-scenes look at the creative minds behind Monkiddo, VTF interviewed Lim Jayee, Founder of Monkiddo, and Mira, the illustrator of Monkiddo, the driving force behind the brand. These interviews were captured in an IP360 mini-documentary, showcasing the journey of Monkiddo from concept to metaverse.
This mini-doc represents the collaboration of three key forces: Monkiddo, Nestlé, and UiTM, coming together to build a metaverse experience that’s not only vibrant but also meaningful. Through this video, we reveal the full behind-the-scenes process: the ideation, the challenges, the world-building, and the heart that went into bringing this universe to life.
Watch the Video on YouTube Here & Experience Monkiddo's Metaverse Here
This first-of-its-kind metaverse for Monkiddo demonstrates the power of immersive experiences to elevate Malaysian IP on a global stage. Through VTF and Mitoworld.io , Monkiddo fans can explore, interact, and engage with the brand like never before, proving that local creativity thrives when combined with cutting-edge technology.
For brands, creators, and IP owners, it’s a glimpse of what’s possible when imagination meets innovation, and the metaverse is just the beginning.




