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IMMERSE KL 2025: How VTF & MDEC Delivered Malaysia's XR Event Of The Year

2025
Main KV of the event

(SUMMARY)

Dive into the Future: Envisioning Creative Tech and Metaverse

IMMERSE KL 2025, Malaysia’s premier XR and Metaverse event, Ignited by Virtualtech Frontier in partnership with Malaysia Digital Economy Corporation (MDEC), brought together innovators, creators, and industry leaders from across the region for two days of cutting-edge showcases, visionary keynotes, and interactive experiences.

From concept design and tech integration to on-ground execution, VTF managed the event end-to-end, delivering a seamless, future-ready experience. IMMERSE KL 2025 set a new benchmark for Malaysia’s tech scene, inspiring cross-industry collaborations that will shape the future of XR in Southeast Asia.

Client
MDEC
Solutions

At IMMERSE KL 2025, Ignited by Virtualtech Frontier, we delivered more than event management, we provided strategic consultation and end-to-end execution to help MDEC achieve its goal of positioning Malaysia as a leader in XR and Metaverse technologies. From concept to completion, VTF ensured every element aligned with the client’s vision, maximized audience engagement, and created lasting industry impact.

8
hrs+
Activation Time Spent
%+
Conversion Uplift
Activation Location(s)
1000
+
Attendees
%
Positive Feedback
7
Media Exposure
Experiential Zone(s)

Registration Area

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The Registration Counter

Upon arrival, guests were welcomed with a smooth and efficient registration process. Attendees simply presented their QR code at the check-in counters, where our team swiftly verified their details.

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A Guest Receiving Their Official Event Tag

In just moments, each guest received their official event tag, granting access to all sessions, showcases, and networking areas, specially designed to identify their role, whether as a Speaker, Exhibitor, Media, VIP, or Attendee.

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The Official Event Tags
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Wristband For General Attendees

For general attendees, access was managed differently: they were given a sticker badge on Day 1 and a wristband on Day 2. These credentials granted entry only to the Exhibition Hall and Conference Hall.

Photo Backdrop

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The Official Backdrop of IMMERSE KL 2025

Outside the conference hall, guests were welcomed by a vibrant photo backdrop, the perfect spot to capture memories of IMMERSE KL 2025.

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IMMERSE KL Backdrop with Revenant Reverie, one of the Diamond Partners

The Exhibition Hall

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The Entrance of Exhibition Hall

Stepping into the Exhibition Hall, guests were welcomed into a space featuring 23 booths representing sponsor partners, diamond partners, gold partners, silver partners, bronze partners, and exhibitors.

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CelcomDigi Berhad, IMMERSE KL 2025 Title Partner

Each booth showcased its products in a unique way, mainly focusing on XR, VR, AI bots, and the Metaverse.

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Revenant Reverie, One of the Diamond Partners

From different cool headsets to advanced tech specs and interactive demos, every setup offered attendees an engaging opportunity to experience the latest in immersive and creative technology.

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Ria Reality by Experiential Design Team (EDT), One of the Gold Partners.
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PIXLJAYA Digital Media and Entertainment, One of the Silver's Partners
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Virtual X, One of the Exhibitors.

The diverse range of exhibitors created a lively environment that encouraged exploration, networking, and innovation sharing throughout IMMERSE KL 2025.

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Mini Stage Inside The Exhibition Hall.

At the heart of the hall stood a mini stage, designed for quick announcements, informal gatherings, and networking moments for those inside the exhibition area.

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MOU Photo-OP Between VTF and Monolith

It also served as a prime spot for photo opportunities, allowing partners, speakers, and guests to capture memorable moments against the official backdrop of IMMERSE KL 2025.

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Free Dome, One of the Diamond Partners.

Just outside the hall, a larger booth greeted attendees as they entered and exited the main exhibition space. Strategically placed to draw attention, this booth offered an immersive display experience and served as a central attraction point, ensuring that even those passing by couldn’t resist stopping to explore.

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Students Kiosk Outside The Exhibition Hall.

Not only that, there was also a dedicated student showcase area, giving university students the platform to present their XR and Metaverse projects.

Many of these were early-stage startups, developed as part of academic and innovation programs, highlighting VTF and MDEC’s commitment to supporting young talent and empowering the next generation of creators in Malaysia’s immersive tech industry.

Conference Hall

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3D Alphabet Stage Prop of IMMERSE KL

The Conference Hall was designed as a dynamic and versatile space, anchored by a striking 3D alphabet stage prop proudly spelling out IMMERSE KL.

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Opening Remarks by Gopi Ganesalingam, Head of Division Industry $ Ecosystem MDEC

This bold centerpiece served as a perfect backdrop for the launch gimmick, instantly setting the tone for the event’s futuristic theme.

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Wide-Angle Shot Capturing The Entire Audience

The hall’s layout was spacious enough to accommodate a wide range of programs, from impactful conference talks and panel discussions to engaging keynote sessions, all within an environment that encouraged both learning and networking.

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Exclusive Front Row for VIP Guests
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Thought Leader Presenting On The Main Stage
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Panel Session Featuring Industry Experts

Workshop Sessions

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Wide-Angle View of the Workshop Sessions

Beyond the main hall, several dedicated rooms were set up to host focused workshop sessions. These spaces provided an intimate setting for deeper engagement, where invited speakers and industry thought leaders shared their expertise on XR, metaverse, AI, and emerging creative technologies.

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Yethoven Tukimin, Head of Solutions Architect of Meta APAC, Delivers His Sessions

Designed for smaller groups, the workshops encouraged hands-on learning, interactive discussions, and practical takeaways that attendees could apply beyond the event.

Conclusion

IMMERSE KL 2025, ignited by Virtualtech Frontier in partnership with MDEC, successfully delivered Malaysia’s most impactful XR, creative tech, and metaverse event of the year. From exhibition hall and engaging conference sessions to interactive workshops and networking spaces, every element was strategically planned and executed to achieve the event’s vision, “Dive Into The Future: Envisioning Creative Tech and Metaverse.”

As the end-to-end event management, VTF not only ensured seamless operations but also curated meaningful experiences for attendees, exhibitors, and industry leaders alike. This collaboration stands as a benchmark for how strategic planning, creative execution, and innovative technology can merge to create an unforgettable event that drives industry growth and fosters future talent.

For more details about IMMERSE KL 2025, visit https://mdec.my/immerse-kl

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