Our Work: HP AI Roving PCs

(SUMMARY)

From October to December 2024, HP AI PCs on Wheels hit the road, transforming everyday spaces into interactive tech hubs. This was a mobile tech playground, bringing the latest HP AI PC innovations, including the HP x MTL AI PCs, straight to Klang Valley, the South, the North, and KL Town Centre.

We rolled into malls, hotspots, high schools, and universities, allowing thousands to experience the power of HP AI PCs, AI-driven showcases, and a next-level AI Photobooth.

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Client

HP Malaysia

Through the HP AI PCs Tech Truck initiative, we delivered a fully creative, end-to-end activation that brought HP’s latest AI-powered PCs directly to the community, transforming a traditional product showcase into an engaging, educational, and mobile experience. From conceptualisation to execution, we handled every aspect: creative direction, roadshow planning, logistics, on-site setup, and audience engagement.

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Beyond the excitement, the initiative aimed to showcase HP’s latest PC lineup and provide educational insights through a roving mobile computer lab.

This was a unique chance for students, professionals, and tech enthusiasts to interact with cutting-edge technology while also driving awareness in key educational sectors, targeting the Ministry of Education, Ministry of Higher Education, and campuses from secondary to tertiary levels.

HP Managing Director of HP Inc. Malaysia, Alex Tan is interacting with the HP AI PC

This tech truck made its mark across Klang Valley, with stops at Aloft, The Sphere, Plaza Low Yat, Lot 10, Menara Multipurpose, Desa Park City, Dewan Serbaguna KESUMA, UTAR, UOC, INTI Subang, Solaris, and Elmina Lakeside.

Each stop became a hub of excitement, as we roved through the area and engaged with crowds at these lively locations. The turnout was beyond our expectations, these places turned out to be prime spots for showcasing the latest in HP AI PCs and tech innovation.

Inside the truck, visitors engaged in three interactive activities, the AI Master Bot, AI Action Challenge, and AI Photobooth. These weren’t just for fun; they introduced audiences to the power of AI-driven PCs while raising awareness about the evolving tech landscape.

From students experiencing game-changing tech for the first time to professionals testing high-performance machines, HP AI PCs on Wheels proved that innovation is best experienced, not just seen.

Teachers excitedly receiving vouchers at the AI Action Challenge

Teachers are seen queuing in front of the tech truck to try out the activities

At UiTM Shah Alam, we didn't just bring the tech truck—we also hosted an AI Masterclass led by our Program Director, Johan Donough.

Around 250 educators (Guru Digital) from across the country joined the session, learning how to integrate AI into education and enhance teaching in today's digital-first classrooms.

Johan Donough using Mentimeter to raise awareness

250 educators attending the AI Masterclass

AI Masterclass wasn’t just for teachers, we also held a session for 100 UiTM students, featuring local actor Mierul Aiman. His presence amped up the excitement as he shared insights with the students.

Mierul Aiman and Johan Donough engaging with 100 UITM students

From Klang Valley to the North and South, HP AI Roving PCs Truck made waves nationwide, bringing AI-powered innovation directly to the people. With thousands of students, educators, and tech enthusiasts experiencing HP’s cutting-edge PCs, engaging in hands-on AI activities, and gaining valuable insights, this initiative has sparked a new level of awareness and excitement for the future of technology.

As we look ahead, we hope to continue driving tech accessibility, education, and innovation to even more communities.

A huge thank you to HP for making this possible—this is just the beginning of shaping a smarter, AI-powered future!

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