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Racing Into the Future: How Virtualtech Frontier Supercharged Petrosains MotoGP Experience

2025
Main KV of the event

(SUMMARY)

At MotoGP 2025, the roar of engines met the pulse of innovation as Petrosains teamed up with Virtualtech Frontier (VTF) to bring cutting-edge technology to the track. Powered by speed, science, and interactivity, the Petrosains booth became a pit stop for discovery, featuring three adrenaline-fueled tech experiences: an AI Photobooth, Sketch-to-Life, and a Custom Interactive Game (Moto Rush).

Each activation was engineered for excitement, merging the thrill of motorsport with the wonder of science. Through immersive play and intelligent design, VTF transformed Petrosains’ educational mission into a high-octane digital experience, proving that innovation doesn’t just ride along; it leads the race.

Client
Petrosains

At Virtualtech Frontier (VTF), we empower brands to bring their stories to life through immersive, tech-driven experiences that inspire and engage. From concept to execution, every solution is tailored to create meaningful connections between audiences and innovation. By combining creative storytelling with advanced interactive technology, VTF transforms ordinary brand spaces into dynamic experiences that captivate, educate, and leave a lasting impression.

hrs+
Activation Time Spent
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Conversion Uplift
Activation Location(s)
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Attendees
%
Positive Feedback
Media Exposure
3
Experiential Zone(s)

AI PHOTOBOOTH

At the Petrosains booth, visitors didn’t just watch the race — they became part of it. The AI Photobooth, customized with a full MotoGP theme, transformed every guest into a professional rider in seconds.

CEOs of Petrosains and VTF with their AI-Generated MotoGP rider images

With advanced AI image generation, participants could suit up virtually in racing gear, pose like a champion, and receive a personalized digital portrait that captured the thrill of the track.

Guests with their AI-Generated MotoGP rider images

Why you need an AI Photobooth at your next event:

  • Immersive Branding: Puts your audience directly into the theme or story of your event.
  • Social Media Amplification: Guests proudly share their AI-generated looks, boosting your brand's visibility online.
  • Fully Customizable: From background and outfit design to event branding, everything tailored to your concept.
  • Data Tracking: Capture user engagement metrics and measure your event’s digital impact.
  • Seamless Setup: Works with any screen, camera, or event environment for easy activation.
  • Instant Souvenir: Every photo becomes a personalized keepsake that extends your brand’s presence beyond the event.

SKETCH TO LIFE

At the Petrosains booth, creativity took the fast lane with Sketch-to-Life, a fully customized MotoGP-themed experience designed for both kids and adults. Visitors could sketch and color their own motorbikes, then bring them to life by scanning their artwork, watching their creations race across a virtual track on a large LED screen.

Each participant got to take home their personalized sketch, capturing a one-of-a-kind moment where imagination met innovation. With photo opportunities and interactive displays, Sketch-to-Life became a crowd favorite, merging art, technology, and the thrill of motorsport into a hands-on digital adventure that everyone could enjoy.

Adults and Kids sketching their motorbikes

Why you need Sketch-to-Life at your next event:

  • Family-Friendly Engagement: Perfect for all ages — from kids to adults — making your booth approachable and lively.
  • Immersive Creativity: Transforms simple art into dynamic motion, sparking excitement and curiosity.
  • Educational + Entertaining: Encourages learning through creativity, perfect for science, innovation, or brand storytelling themes.
  • Photo-Worthy Moments: Adds a shareable, interactive element that enhances overall event visibility.
  • Customizable Concepts: Whether cars, animals, or products, it can be customized.

CUSTOM INTERACTIVE GAME (MOTO RUSH)

Experience the adrenaline of the track with Moto Rush, a custom gamified experience designed exclusively for Petrosains at MotoGP Malaysia. Players joined the action by simply scanning a QR code, entering their name and email, and tapping as fast as they could within 10 seconds to power up their bikes.

Their motorcycles then raced through three thrilling laps, with up to ten players competing live to see who would take the podium. Combining reflex, competition, and pure excitement, Moto Rush turned every tap into a moment of high-speed energy, capturing the spirit of MotoGP in one interactive experience.

Kids and Adults racing with Moto Rush

Why you need a Custom Interactive Game at your next event:

  • High Engagement: Fast, competitive gameplay keeps visitors excited and involved.
  • Easy Access: QR code entry makes it simple for anyone to join instantly, no setup, no app needed.
  • Brand Customization: Game visuals, icons, and rewards can all be tailored to your brand identity.
  • Multiplayer Fun: Encourage group participation and friendly competition to energize your booth.
  • Lead Collection: Optional data entry (name/email) helps capture visitor insights for post-event follow-ups.

The Final Lap 🏁

At MotoGP 2025, Petrosains and Virtualtech Frontier (VTF) proved that innovation isn’t just something to observe — it’s something to experience. Through interactive technology like the AI Photobooth, Sketch-to-Life, and Moto Rush, every element was designed to engage, educate, and excite, blending storytelling and technology into one seamless journey.

As brands continue to seek deeper connections with their audiences, VTF’s tech-driven experiences redefine what it means to interact, play, and remember. From racetracks to exhibitions, the future of engagement is immersive — and it’s already here.

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